SEO( Search Engine Optimization). The name itself tells that optimizing the search of sites in search engines.
SEO is the act of modifying a website to increase its ranking in Organic (vs paid) , crawler - based listings of Search Engine or else we can say "SEO involves altering website code, content and presence in order to increase rankings in Search Engine.
SEO plays a significant role in increase of SERP's for your site,blog or webpages of your company.
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